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Influencer Marketing Using SAS® Viya®

Marketing nowadays is more and more done via influencers. Influencers are content creators on social media who have a lot of followers and who really influence what people think, but... Read more...

Posted in SAS Business Analytics; Posted May, 2019 by Tamas Bosznay

Mind-Map the Gap - Sentiment Analysis of Public Transport

This paper presents a case study where social media posts by individuals related to public transport companies in the United Kingdom are collected from social media sites such as Twitter... Read more...

Posted in SAS Business Analytics; Posted October, 2017 by Tamás Bosznay

Analytics of Things: Golf a Good Walk Spoiled?

This paper demonstrates techniques using SAS software to combine data from devices and sensors for analytics. Read more...

Posted in SAS Business Analytics; Posted January, 2017 by David Shannon