Forecasting
We apply models to your time series data to discover trends, calculate seasonality and forecast future scenarios. These can include sales/ revenue, capacity/ demand, profit/ value and across the marketing mix or econometric modelling and are designed to inform efficiencies across your organisation.
Data Mining and Reporting
We use models and algorithms to generate patterns and actionable insights from your organisation’s Big Data. This informs market and customer profiling, the creation of KPIs, significance testing and bespoke reporting amongst other insights to enhance ongoing campaigns.
Simulation
We run “What-If” simulations to identify the best direction for your marketing strategy based upon what offers maximum potential for your organisation.
Optimisation
We identify the prime market position for your organisation – balancing profit margins against demand in the existing marketplace to pinpoint your optimal strategy for resource efficiency. Insights include campaign design, business restructuring or which products offer maximum potential.