SAS Global Forum 2019, Dallas – Join Us
Amadeus will be returning to the SAS® Global Forum again this year!
The 2019 SAS Global Forum, being hosted at the Kay Bailey Hutchison Convention Center, Dallas, is set to be another exciting event! Bringing together the members of the SAS community from across the globe, this year’s conference will follow the usual structure, including community networking, SAS advice, industry updates and future projections.
Marketing nowadays is more and more done via influencers - content creators on social media who really influence what people think and what they buy. This paper will use examples to assess the real social media influencers and the extent of that influence, measuring the magnitude of the effects on several brands.
SWAT’s it All About? SAS Viya for Python Users
The strength of Python as a language stems from its huge range of uses, including for data science. In July 2016, SAS released Python SWAT (Scripting Wrapper for Analytics Transfer), a Python library, which allows connections to CAS (Cloud Analytic Services) and opens up SAS Viya’s functionality to Python users. SWAT allows users who do not have a SAS background to perform their data manipulation and analytics using more familiar Pythonic syntax whilst still harnessing the power of CAS and SAS Viya. This paper will demonstrate the use of Python SWAT to first connect to a CAS session, load data from Python into CAS and use CAS action sets to analyse it.