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Key Takeaways from SAS Forum UK

This year’s SAS Forum UK had a really exciting buzz, with SAS users descending on the event's new home at the ICC in Birmingham from all corners of the country.

Over 1000 attendees came together at this year's Forum to learn, network, present, teach and explore new opportunities.

The Amadeus team went en masse, keen to take advantage of the insights available and to catch up with customers, friends and fellow partners over the course of the event.

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The morning consisted of some very memorable presentations, including one from SAS CTO and COO Oliver Shabenberger, who focused on some of the incredible ways SAS technology is empowering community services, including healthcare and the police.

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Get in touch if you were unable to talk to us at the event or are keen to find out more

He also highlighted SAS’ decision to invest $1 billion into AI R&D to further embrace the exciting opportunities it offers. The possibilities from further combining the powers of SAS with ever-more advanced AI technologies are almost endless, and we’re excited to embrace that and be part of the journey!

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Following Oliver was a highlight of the day for many – “Seven Ways to Own the World” from Swedish journalist and speaker Andreas Ekström. Andreas’ engaging talk focused on data equality, sousveillance and the responsibility of individuals to ensure a safe, secure and valuable online experience for future generations.

Didn't make it to the event but keen to catch up on some of the day's presentations? Find them here

Meanwhile, the afternoon consisted of various streams of SAS chat from a range of experts, discussing different ways that SAS can enhance business operations and how to maximise the return from investment in analytics.

Take a look at some of our favourite snaps from the day:

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This robot was a firm favourite with everyone at the event - watch its "face" change as it identifies someone waving!

This year’s SAS Forum was a fantastic event and there’s plenty to look forward to in the upcoming 12 months before next year’s conference! We’ll see you there!

Want to discuss your SAS challenges? Talk to our team of experts