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Five Common Challenges Faced by CDOs

On attending a recent Chief Data Officer Exchange near London, Amadeus colleagues noticed several challenges being faced regularly by CDOs and DPOs. These challenges seemed to be consistent across organisations of all sizes, within a range of industries, using various data analytics platforms and across Europe. So, what exactly are they?

  • Leveraging Big Data to its full potential. As the sheer volume of data being collated by organisations continues to grow exponentially, it is becoming increasingly difficult for data users to target and capitalise on the full value of this data.
  • Achieving buy-in from other departments. Some CDOs have encountered reticence when seeking buy-in to expand or enlarge their data analytics offering. This may be due to the comparatively high cost of the software, or a general lack of understanding as to the benefits it brings. However, with the modern consumers’ expectations of a personalised, omnichannel brand experience, data analytics has never been more essential. In addition, the ability to forecast and predict future market trends using analytics provides organisations with that all-important edge in a competitive marketplace.
  • Identifying new data fields to enrich existing insights and further inform business-wide decisions for the future of your organisation. As the need for marketing personalisation and customisation continues to grow, it is important that organisations continue to seek additional valuable data that they can use to speak more directly to their individual consumers.
  • Maintaining data quality. Ensuring your Big Data repositories contain accessible, relevant and accurate data is no mean feat. However, in order to continually maximise your return on investment, this ongoing data quality maintenance plays an essential role.
  • The implementation of the GDPR. With the new regulations outlined in the EU’s GDPR coming into force in May 2018, data users, particularly CDOs, are working hard to update their data strategies to ensure full compliance. With the deterrent of a hefty fine for any organisation who does not conform, the regulation is aimed at further empowering the rights of any EU citizen individual through stricter governance of data quality, usage and secure storage. As such, these regulations are imposed not just on organisations in the EU, but any organisation which holds data regarding an EU citizen. As such, many CDOs are being faced with the prospect of substantial changes to their data management strategy. However, the implementation of this new regulation should not solely be seen as a challenge, but also as an opportunity to be more transparent in the way customer data is treated.

How can you overcome these challenges?

SAS Users
Amadeus’ team of SAS experts have more than 27 years’ experience of managing customers’ SAS environments, enabling them to maximise their return on investment in SAS. This can be through a Consultancy project, ongoing Managed Services or by training staff to empower themselves when working with SAS.

Non-SAS Users
If you’re looking to migrate your analytics to SAS from an existing platform, our Amadeus’ Consultants can help. We have a successful history of managing customer migrations, using years of experience to avoid any potential pitfalls.

If you’d like to speak to a member of the Amadeus team to discuss your organisation’s current situation, email us or call +44 (0)1993 848010.

More about SAS and Amadeus Software

SAS, recently identified as a leader for predictive analytics and machine learning solutions by Forrester, has been providing scalable data analytics solutions for over four decades. Recognised amongst organisations across the globe, SAS empowers users to gain insights and accurately forecast future trends within their organisation.

As a SAS Gold Partner and SAS Reseller, Amadeus licenses all SAS products and solutions to customers. Through Consultancy projects or ongoing managed support, our team of experienced SAS Consultants will enable your teams of data users to benefit from the system’s full analytical potential using repeatable techniques.