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Fan Intelligence in the Sports Industry

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Data insight is critical within all industries, none more so than the sports industry. Such insight can play a critical role in any area of the team, from player performance to engaging fans. 

Orlando Magic, an American basketball team, used fan insight to improve on-the-day game experience for all their loyal supporters. 

Discover how Orlando Magic used data to achieve a 91% increase in single game ticket revenue

Meanwhile, Major League Soccer uses their data insights to identify where their customers are on the engagement spectrum and how best to progress them on their journey.

How did they achieve this? 

Discover other ways in which data can help your sports club make more intelligent business decisions. 

Learn more

But what exactly can it tell us?, I hear you ask. And what sort of return can I expect from an investment in fan intelligence?

Posted in SAS Analytics; Tagged Customer Intelligence, Advanced Analytics, CI360, fan engagement, fan experience; Posted December, 2019

Fan intelligence in the sports industry

Empowering your sports team with data insights to optimise fan experience. 

How can you ensure your sports fans have the very best experience with your club and continue to support the team now and long into the future? Data insight is critical to the process of understanding individual motivators, ensuring messages fully resonate with their audiences and enabling your club to continue building that supporter loyalty. 

Discover just some of the ways insight could enhance your club's fan experience and learn exactly what that could mean for your team.

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About Amadeus Software

Amadeus is an independent analytics and data science consultancy and SAS Partner. Since its launch in 1989, Amadeus has been enabling businesses and organisations of all sizes and across all industries to optimise their use of analytics software and maximise their return on investment in data. We are recognised as industry experts and have a reputation for quality across our business services - SAS Software Reselling, Consultancy, Data Science, SAS Training, Managed Services and the Graduate Placement Programme.