Fan Intelligence in the Sports Industry
Data insight is critical within all industries, none more so than the sports industry. Such insight can play a critical role in any area of the team, from player performance to engaging fans.
Orlando Magic, an American basketball team, used fan insight to improve on-the-day game experience for all their loyal supporters.
Meanwhile, Major League Soccer uses their data insights to identify where their customers are on the engagement spectrum and how best to progress them on their journey.
Discover other ways in which data can help your sports club make more intelligent business decisions.
But what exactly can it tell us?, I hear you ask. And what sort of return can I expect from an investment in fan intelligence?