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Data Analytics: the Right Information to the Right People at the Right Time

Organisations today gather so much data on customers, sales, market environment, advertising campaigns, clinical trials, etcetera, that they find themselves swimming in data and facts. So much so that they often struggle to know what to do with it all - how best to use it to track ongoing performance and inform business decisions.

How can Amadeus' data analytics improve your business decision making?

Sound familiar?

It’s all too easy to become overwhelmed by the sheer volume of your organisation’s data. Don’t be, leveraging data analytics does not have to be painstakingly time-consuming, nor does it require overloading decision makers with excessive amounts of statistics. Armed with the right solution and the right expertise, your data users can exploit the value within your data in near real-time. This insight, has the potential to transform marketing activities, enhance customer intelligence, ensure confidence in the forecasting of future revenue and ultimately empower decision makers. Meanwhile, businesses who are not positioned to manipulate their data using the correct tools will struggle to remain competitive.

How can Amadeus support you?

With 30 years’ experience, Amadeus can enhance your data analytics and transform your business decisions by ensuring the right information gets to the right people at the right time. Key to this success are expertise including:

Powerful visual data reporting

We provide decision makers with insightful visualisations in accordance with industry best practice. These are built to identify key statistics, highlight trends and provide context through comparisons with historic data and the external market environment. With the ability to render fully dynamic reports, it allows decision makers to interact and understand the data and interpret the reasons for the facts presented. Such reports can be automated to ensure that decision makers at each level automatically receive the correct data for their needs.

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Automated data modelling

The automated application of advanced Data Science techniques includes modelling such as forecasting, what-if testing and propensity modelling to enable projections and decisions for the future based on cold, hard evidence. This ensures confidence in these decisions, reducing risk and enhancing competitiveness. Click the link to find out more about Amadeus’ Data Science expertise.

Data Modelling Crop

Data analytics in action: case study

Amadeus has significant experience of leveraging customer insight through analytics. The following case study highlights how our use of SAS helped Canterbury Christ Church University maximise their student insights to guide business-critical decisions. Remember, our expertise are not limited to SAS. Our experts can support you across any of the key data analytics platforms.

Read the case study

Analytics plays an essential role in maintaining competitive advantage. To achieve equivalent business insight for your organisation, contact us today.